Journalism: American Snapshots: American-Snapshots---McGill007
Lawrence, MA., April 20, 2012: The local grass roots community group "We are Lawrence" set up a "cash mob" via social media at Bruckmann's True Value Hardware Store at 179 S. Broadway in Lawrence, MA. Residents are being encouraged to spend $20 or more to support local business. Photograph by Evan McGlinn for The New York Times.